We invented the 501® jean in 1873. It was the first of it’s kind then and over 140 years later - it still is. Like you, it’s evolved with the times. wear whatever version suits you best and maybe that’s all of them.

The 501® original

The 501® original

Started by us. Finished by you.


In 1873, workers who’d flocked to the american west in search of fortune needed pants that could work and endure, so levi stauss and jacob davis combined quality denim and and rivet reinforcements, creating the first pair of blue jeans: the Levi's® 501® original.

The 501® taper

Customised and tapered by us. Inspired by you.


The evolution of an icon. the 501® original is now customised with a perfect tapered leg. we heard you and remastered it with a more fitted look and feel that’s true to size and looks even better.

The 501 taper
The 501 skinny

The 501® skinny

Today's original. Tomorrow's icon.


we took the world’s most coveted jean and customised it with a slimmer leg. our timeless original, redesigned and remastered.

history of the 501® jean
The 501® Jean, Stories of an Original — The Levi’s 501® button fly jean, the original and first ever blue jean - was born on may 20 1873. more than 140 years later, it is more popular than ever.

We invented the 501® jean in 1873. It was the first of it’s kind then and over 140 years later - it still is. Like you, it’s evolved with the times. wear whatever version suits you best and maybe that’s all of them.

The 501® original

Started by us. Finished by you.


In 1873, workers who’d flocked to the american west in search of fortune needed pants that could work and endure, so levi stauss and jacob davis combined quality denim and and rivet reinforcements, creating the first pair of blue jeans: the Levi's® 501® original.

The 501® taper

Customised and tapered by us. Inspired by you.


The evolution of an icon. the 501® original is now customised with a perfect tapered leg. we heard you and remastered it with a more fitted look and feel that’s true to size and looks even better.

The 501® skinny

Today's original. Tomorrow's icon.


we took the world’s most coveted jean and customised it with a slimmer leg. our timeless original, redesigned and remastered.

The 501® story. the 501® jean: Stories of an original series explores the lasting impact the original 501® jean has had on our cultural history.
history of the 501® jean
501® day, May 20 – 501® day is a global event celebrating the anniversary of	the blue jean.