501® Original Fit Jeans

Close your eyes. Think 'jeans.' Now open. They were 501s®, right? They’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they they’ve never gone out of style. And they never will. Made with 14.3 ounce organic cotton and post-consumer recycled denim.

This style was made using Renewcell’s Circulose® fibers technology, a sustainably sourced viscose made in part from recycled denim, and organic cotton. Making these jeans with recycled denim and then blending it with certified organic cotton means the garment uses far fewer natural resources and fewer chemicals to produce. By replacing those parts of the garment that would normally be made from synthetic fibers – like polyester pocketing, threads, labels, and interfacing – with 100% cotton alternatives, we’ve removed pollutive elements that would otherwise disrupt the cotton recovery process. The result is a new jean made from old jeans that’s designed with the potential to be re-made into new jeans – again and again.

Care for our planet: wash less, wash cold, line dry, donate or recycle.
Wash your jeans once every 10 wears at most, this increases their lifespan and saves natural resources. When you eventually launder your jeans, wash and dry them inside out with like colors, liquid detergent is recommended.